Candace Mata Photography | About

Hello! Thank you so much for visiting my site. 

I am a Professional Photographer based in the Central Valley of Sunny California.  I specialize in newborns, maternity, children, families and couples.

Photography has been close to my heart since I was young. As a teenager I was drawn to classic black and white images. I became inspired visiting print shops and flipping through the classic portraits of James Dean or Audrey Hepburn captured by Richard Avedon. One of my favorite things to do was to get disposable black and white cameras and make my friends and sisters go into the fields and orchards around our house to do photoshoots with me. They happily obliged and those became some of my most treasured memories from my teenaged years.

After my first daughter was born my love of photography morphed from a love of art into an obsession of capturing the moments I knew I wouldn’t be able to get back. The elegance and beauty of Anne Geddes maternity and newborn work intrigued me. I wanted to document everything while simultaneously capturing gorgeous meaningful images of my children like the ones I had been inspired by. I obsessed with figuring out how to get them. Although I was frustrated by my lack of technical skill. 

After my son was born I convinced to my husband that splurging on a DSLR was a good idea. After it arrived, I checked out as many photography books as I could carry in my arms from the library and read every single one from start to finish. My husband was brutally honest and critiqued everything I shot. Because I wanted to perfect my craft as much as possible I would also analyze each shot myself and try to figure out how to make it better based on what I had read in books. 

After my youngest daughter was born my hobby began to morph into a business. I am so grateful to be able to document moments for families that they will treasure forever. The drive to critique my images and expand my skill in photography still pushes me forward. In order to continue to grow artistically I regularly enroll in classes offered by world class photographers. I feel like the learning never ends! I look forward to honing my skills even further!